SMS marketing is one of the fastest and most effective ways to reach your leads and customers — with open rates as high as 98%. But there's a fine line between being helpful and being... annoying. If done wrong, SMS marketing can hurt your brand more than it helps.

Here’s how to make sure your texts get results — not unsubscribes — and how ATYPE gives you the tools to do it right.

1. Get Permission First.

Before sending a single text, make sure your customer has opted in. Consent is everything. With ATYPE, opt-in forms and checkboxes can be added to landing pages, websites, and booking forms to ensure your list is fully compliant and engaged.

2. Be Clear and Concise.

You’re texting, not writing a novel. Get to the point with relevant info, and make it easy for them to take action (like clicking a link or replying “YES”).

ATYPE Tip: Use our built-in SMS campaign editor to craft clean, branded messages — with variables like {first_name} for personalization.

3. Send at the Right Time.

Nobody wants a 7AM promotional text. ATYPE allows you to schedule texts based on your audience’s timezone, so your messages land when people are most likely to engage.

4. Keep It Conversational.

Texting should feel like a conversation, not a billboard ad. Ask questions, offer value, and make it easy to respond. Even a quick “Need help?” can open the door to more business.

ATYPE’s 2-Way SMS makes this simple, allowing you to chat back and forth with leads in real time — all from one unified inbox.

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5. Use SMS for More Than Just Promotions.

Don’t just push offers. Use SMS to:

• Confirm bookings
• Send reminders
• Follow up after missed calls
• Deliver tips or resources

ATYPE automates all of this with trigger-based workflows — so your texts feel timely, helpful, and personal.

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6. Make It Easy to Unsubscribe.

Texting should feel like a conversation, not a billboard ad. Ask questions, offer value, and make it easy to respond. Even a quick “Need help?” can open the door to more business.

ATYPE’s 2-Way SMS makes this simple, allowing you to chat back and forth with leads in real time — all from one unified inbox.

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6. Final Thought: It’s About Value, Not Volume.

SMS marketing works best when it feels like a service, not a sales pitch. By combining smart automation, message timing, and 2-way texting, ATYPE helps you connect with your audience without overwhelming them.

Want to set up your first SMS campaign inside ATYPE? We’ll help you get started in minutes.